Guide to Stan James Bookies & £10 Free Bet

Stan James Free Bet is Bet £10, Get £10

Visit Stan JamesStan James Bookies are a substantial operation, now based in Gibraltar, and a highly respected and trusted name in UK online betting.

The Stan James free bet is one of the smallest but this firm may suit you if you want a solid firm for the smaller staking punter. They match the stake of your initial bet up to a tenner.

The family run company has grown dramatically in recent years through acquisition. In 2007 they bought the struggling BetDirect and Betterbet operations. Three years later in 2010, they acquired the 23 branches of Pagebet bookmakers which had been declared bankrupt.

Today, one look at the home page of confirms that they have adhered to their original plan of being a no-nonsense, honest, straight talking betting provider who aims to make betting as uncomplicated as possible. Nowhere else do you find a heading worded ‘Some Stuff About Us’ on a homepage.

Sports and race betting have been core areas for Stan James Bookies since the very beginning but, today, they offer poker, casino, slots and games via the website. While the breadth of their offering may have changed, the fundamentals behind the business have not.

They are proud to be a family company rather than an anonymous board of shareholders and really do provide a high standard of friendly service 24 hours a day, 7 days per week to the tens of thousands of customers who choose to bet with them online, through the mobile service and call centres.

They claim to have pioneered betting in-running and it has consequently become a key part of the offering for punters playing online at Stan James. We can confirm that this bookmaker offers the widest selection of live sports betting markets of the entire industry and we are full of praise for the live betting portal.

Stan James also provides a running diary online, detailing the sporting events to be featured in the coming week. The diary specifies the times of events and the TV channel or radio stations that will be covering them, making it easy for customers to plan their punting week in advance.

Customer satisfaction is top on their list of priorities. If you are a horse racing fan, full information is available on the site to help you make your selection. Their racecards may not be quite as aesthetically pleasing as some you will find elsewhere online, but the quantity and quality of information is second to none.

Unlike other major bookmakers, if you are looking for a special bet which is not currently on the list of specials on offer, they invite you to give them a call and claim that they will ‘see what they can do’.

You don’t have to spend a fortune to start betting with Stan James Bookies. The minimum deposit is just £5 and the minimum bet even lower. They accept all the usual cards and payment methods so opening an account is quick and easy. Then you can claim that Stan James free bet that we described earlier.

So who is Stan James?

Actually he doesn’t exist. The name is an amalgam of the names of the founding partners, Steve Fisher, Steve James and the late James Holder. Steve James was the first suggested name but Steve’s wife, Anne, put in a strong request for her name to be used too – hence Stan.

It all started in 1973 when ‘Stan James’ opened a betting shop in Compton, Berkshire. You may not have heard of Compton but, strategically, it was great location for a betting shop. The neighbouring villages of East Isley and West Isley were home to an array of horse racing trainers including Dick Hern, Ken Cundell, Gavin Hunter and Roddy Armytage. Since then, the names may have changed but the area remains a hub of horse training activity. Where there are stables there are plenty of stable lads and lasses as well as trainers prepared to wager their wages.

The next shop was opened in Marlborough. It is no coincidence that the town is host to the highly respected public school responsible for the education of the sons of many of the monied horse owners in the area.

By the end of 2005 Stan James had nearly 20 shops – hardly an awe inspiring rate of growth – but they were turning over some £10 million per week through online and telephone betting.

Why bet with Stan James Bookies?

This online bookie is a trusted name in the UK industry who always offer enticements for new customers (currently a £10 free bet) and who remember to look after their existing clientele.

Stan James ‘in running’ betting diary has attracted a lot of praise, as has the simple navigation of the website and the ability to use the same account whether playing casino, games or their internet poker room.

They are known for offering very fair odds on a range of betting options which provide good coverage of minor markets as well as the obvious. The Stan James free bet is hardly earth-shattering but it is a nice added extra and last but not least, when you have a successful bet, they are known for paying out fast too.

Visit Stan James & Claim £10 Free Bet

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 2 reviews
by Stan James Still Badly Run on Stan James

I have read lots of claims of betting accounts being closed by this moderate firm, even since the Unibet takeover. It seems like old habits die hard. Do not know how this brand makes any money when they don't want your business. The malaise that hangs over Stan James is palpable when you try to bet regularly there. Nobody gives a damn at this bookmaker. Avoid.

by Peter Buchet on Stan James

This firm was falling apart until Unibet rescued it and took it over. Now it is really worth considering. Stan James used to limit players for nothing and it was really hard to get a bet on. Everything is better now.